This year began with an ongoing theme from the Italian car market. Overall sales were up across the board, with the only exception of fully electric cars. With 130,000 registrations in January (data from Unrae), the market experienced an over 19% rebound Year-On-Year (YoY) in absolute numbers.
ICE powertrains’ market share remained stable, with petrol models scoring 26.4%, and diesels 19.1% (shares were 27.2% and 19% respectively a year before). Plugless hybrids made further gains YoY, reaching 36.7%, as most petrol models are now being mildly hybridized by legacy carmakers.
BEV 以错误的速度开始了这一年。全电动汽车总共只有 3,342 辆,在原本强劲的汽车市场中仅占据了 2.6% 的市场份额。这意味着销量同比下降 8.6%,低于一年前的 3,658 辆和 3.4% 的份额。
尽管存在激励措施,但持续存在的消费者不确定性和汽车制造商缺乏关注阻碍了更成功的启动。有持续的迹象表明,即使没有公开的政府支持,只要增加供应和改善营销,制造商就可以轻松改善当前状况。汽车制造商之间的竞争将是任何复兴的关键。
插电式混合动力车保持势头,达到 6,136 辆,市场份额为 4.7%。这是一个积极的结果,绝对数量同比增长 10%,尽管由于非电动动力总成的强劲反弹,市场份额同比下降(一年前为 5.1%)。插电式动力总成的总份额因此停在 7.3%,这是一个相当低的点,与 2022 年 1 月已经很低的 8.5% 份额相去甚远。
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